Wendy’s Cookies and Tracking Technologies Policy

We collect through our website (www.wendys.com) and our other related mobile websites, mobile Wendy’s applications (“mobile apps”), services, tools, and other applications (collectively, the “Site”) information about your use of the Site. We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use the Site. You can find out more about these technologies and how to control them by reading this Cookies and Tracking Technologies Policy (this “Policy”).  This Policy forms part of the Wendy’s Privacy Policy. A reference to “Wendy’s,” “our,” “we,” or “us” includes Wendy’s International, LLC and each of its related, affiliated, parent or subsidiary companies.

Contents & Summary


  1. COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM
  2. YOUR COOKIE CHOICES AND HOW TO OPT-OUT
  3. EXAMPLES OF COOKIES USED ON THE SITE
  4. DEFINITIONS AND KEY TERMS
  5. USE OF COOKIES BY OUR ADVERTISING PARTNERS
  6. CONTACT US

1.      COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM

 

Like many companies, we use cookies and other tracking technologies on the Site (hereinafter referred to as “Cookies”), including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts, and e-tags/cache browsers.  See Section 4 (Definitions and Key Terms)  for certain definitions and key terms used in this Policy.

We may use Cookies for a variety of purposes to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of an online service, for when you later return to that online service.

In particular, the Site uses the following categories of Cookies:

  • Strictly Necessary Cookies: We may use Cookies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality. We are not required to obtain your consent to Cookies that are strictly necessary.
  • Analytics and Performance-Related Cookies: We may use Cookies to assess the performance of the Site, including as part of our analytic practices to improve the content offered through the Site.
  • Functionality-Related Cookies: We may use Cookies to tell us, for example, whether you have visited the Site before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
  • Targeting-Related Cookies: We may use Cookies to deliver content, including ads, relevant to your interests on our online service and third-party sites based on how you interact with our advertisements or content or your geolocation/location. Further information about the use of Cookies by our advertising partners is set forth in Section 5 (Use of Cookies by our Advertising Partners) .

Your use of our services indicates your consent to our use of Cookies as described in this Policy. For further information about our use of Cookies and your opt-out choices, see Section 2 (Your Cookie Choices and How to Opt Out) . See Section 3 (Examples of Cookies Used on the Site) for examples of the types of cookie used on the Site.

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2.      YOUR COOKIE CHOICES AND HOW TO OPT-OUT


You have the choice of whether to accept the use of Cookies, and we have explained how you can exercise your rights below.

Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information provided at www.allaboutcookies.org/manage-cookies/.

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the Help section).

You may control the collection of usage data from our third party partners, such as through Facebook’s Custom Audience Pixel, through www.aboutads.info/choices or through http://optout.networkadvertising.org.

For more information about Flash cookies or local storage objects (“LSOs”), and how to disable them, you can consult the information provided at http://kb2.adobe.com/cps/526/52697ee8.html.

Please note, however, that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all Site features and some parts of the Site may not function properly.

See Section 5 (Use of Cookies by our Advertising Partners)  for further information about how to opt-out of advertising Cookies. Please note that rejecting Cookies does not mean that you will no longer see ads when you visit the Site.

 

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3.      EXAMPLES OF COOKIES USED ON THE SITE


The following table sets out some examples of the individual cookies we use and the purposes for which we use them:

Cookie Category Company Cookie Name Purpose Content Expiry More Info
Strictly Necessary Cookies     These cookies are required to operate our digital properties Stores session identifier Session cookie (expires when browser is closed)  
Performance Cookies     Cookies in this category enable Wendy’s to measure the performance of our digital properties Unique visitor ID time/date stamp Updated every page view  
Functionality Cookies     These cookies store user settings and preferences to enable functionality User entered zip code for locale search Session expires when browser is closed  
Targeting Cookies Google   Advertising cookies enable more precise ad delivery to our visitors Unique user identifier 2 years http://www.google.com/intl/en/policies/
Ads Optimization Cookies Facebook Custom Audience Pixel Permits optimized delivery of Wendy’s ads to you when you are using Facebook based upon your use of Wendy’s Site HTTP Headers; Pixel ID; and Facebook ID Up to 180 days, according to Facebook’s terms https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/website-custom-audiences

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4.      DEFINITIONS AND KEY TERMS


Cookies

A cookie (sometimes referred to as a local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in the Site pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Embedded Script

An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.

ETag, or entity tag

A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device Tokens

For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).

Unique Device ID

The unique series of numbers and letters assigned to your device.  This may also be referred to as your device’s advertising identifier.

Deterministic Finger-printing Technologies

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of targeted advertising.

Probabilistic Finger-printing Technologies

Probabilistic tracking depends upon collecting nonpersonal data regarding device attributes like operating system, device make and model, IP addresses, ad requests, location data, JavaScript objects (e.g., document, window, screen, navigator, date and language), HTTP header information, and clock information of device system, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing.

Custom Audience Pixel

Facebook explains that its Custom Audience Pixel is a small piece of javascript code that is installed in the HTML of the Site and executed whenever that webpage is loaded. Facebook reports that the Custom Audience Pixel collects general information about the browsing session, including the Facebook cookie, and URL of the page being viewed. According to Facebook, this works without exchanging any personal information about you as a Site visitor. Per Facebook’s disclosures, this means that Wendy’s does not need to share your personal information with Facebook in order to serve you ads.
 

5.      USE OF COOKIES BY OUR ADVERTISING PARTNERS

We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on the Site have given us notice that you may obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:

Party Service For More Information Use of Tracking Technologies
Facebook Connect Social Networking http://developers.facebook.com/docs/guides/web/ Yes
Google Analytics Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409
http://www.google.com/settings/ads/onweb/?hl=en&sig=ACi0TCg8VN3Fad5_pDOsAS8a4...
https://tools.google.com/dlpage/gaoptout/
Yes
Google +1 Social Networking http://www.google.com/intl/en/+/learnmore/ Yes.
Apis.google.com Applications Google.com Yes.
Pinterest Social Networking http://pinterest.com/about/ Yes.
Twitter Button Social Networking http://twitter.com/about Yes.
Twitter Badge Social Networking http://twitter.com/about Yes.
Urban Airship Push notifications http://urbanairship.com/legal/privacy-policy Yes.
Threat Matrix Security http://www.threatmetrix.com/privacy-policy/ Yes.

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5.      CONTACT US


If your cookies and tracking technologies or other privacy questions are not answered in this Policy or online, you may contact us at privacy@wendys.com.

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